A few companies full of smart (and cute) people
Braun and their creative team are using the SmartyTags platform to create and track QR Codes used in print, billboard, and location advertisements across the world. Primarily as part of a larger campaign centered around their cruZer line of shavers and trimmers.
Cincinnati Zoo & Botanical Garden
"The SmartyTags platform has helped us use QR Codes to provide additional content throughout the Zoo. We have created unique videos that our guests can enjoy while viewing individual exhibits. QR code usage data indicates that the codes are popular."
— Michelle Curley, Cincinnati Zoo
Fit Fruit & Vegetable Wash
"Reaching consumers at the point of purchase is extremely important for Fit Fruit and Vegetable Wash. We are now able to connect with the consumer digitally by allowing them to scan and get more information about the product. We are using this on point of purchase as well as print ads. In addition, using the SmartyTags reporting platform, we now know which geography is engaging the most, which is very valuable for our marketing analysis."
— Todd Wichman, CEO, HealthPro Brands
"By adding QR Codes to our billboard ads, SmartyTags has allowed my advertisers to connect with their consumers in a new way. It is exciting to see the engagement and to be able to deliver unique content via the mobile phone."
— Allison Head, Owner, EverywhereUGO (Cincinnati)
"During the recent launch of our company, we created a guerilla marketing campaign that leveraged QR Codes. We used the SmartyTags platform to track the number of scans as well as geo-location in order to get a better understanding of our consumer. It has provide invaluable insights and is helping guide future marketing initiatives."
— Jaydev Karanade, Founder & CEO, Wearcast